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Online Advertising Vs. Internet Marketing

Posted by Erin on February 14, 2009

There is a difference between online advertising and internet marketing. Knowing the difference between the two can help you advertising efforts and help you better understand the services you are actually providing. If you do not want to spend a lot of money on marketing and advertising you will have to take the time to do it yourself. There are so many ways to get your business out there that your head will spin when you think about it. You really should create a plan for yourself, a marketing campaign you could say. Just like you would do for one of your clients. Set aside some time everyday and get at least one task done a day. If you have some down time I would also get some of these tasks done. The sooner you get them done the better off you will be! A common statement used with VA’s is “Spend time on your business not just in your business.” What this means is you need to work on your business and not just doing your clients “work.”

Online advertising

This is as simple as placing ads on the internet. You can have 2 or 200. This often costs you some amount of money. Although you do have a few options. Find communities and create a profile based on your business and then start offering help. Every time you make a comment you will get an “ad” with your comment. See if you can make a trade with another business ad for ad, link for link, or maybe you can offer them a service for an ad placement on their site. You need to think out side of the box and get creative. The more unique ideas you think of the better your campaign will be.

Internet Marketing

This is a whole field and you can do a lot of different techniques to drive traffic to your site. Some of the main marketing techniques used are:

Blogging Social Bookmarking                                                                                                                                                                                                                                               Networking                                                                                                                                                                                                                                                                                   Email Marketing                                                                                                                                                                                                                                                         Affiliate Marketing                                                                                            SEO                                                                                                                                                                                                                                                                                      Press Releases and Articles                                                                                                                                                                        Podcasts                                                                                                                                                                                     Video                                                                                                                                                                                                                                                                                     and so much more.

With Internet marketing you need make sure you are offering quality information and of course mention your business.

Here are some helpful sites that will keep your costs low or are free:

Press Release Sites:

http://www.pr.com                                                                                                                                                                                                                                                               http://www.prweb.com

*There are other sites you can submit to these are just a few major sites.

Networking for Business Women:

http://www.digitaleve.org
http://www.digital-women.com/
http://www.ewomennetwork.com/index.html
http://www.womanowned.com/
http://www.getasite.com/bizwomen/bzwmlist.htm

Networking Sites:

http://www.businessownersideacafe.com/
http://new.ryze.com/index.php?
http://www.bni.com (fee)

For some great marketing information also visit Inc.com.

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