How does a business participate in social media? There are many online platforms where you can connect with your target audience. Your business blog being one of the most important. Using your blog to incorporate many media types such as audio and video will bring in a wider audience. Then you use the social bookmarking sites to spread your content. Also finding niche forums, wikis and online communities will bring great opportunities. The most popular online communities at this time are Facebook, Twitter, YouTube, Digg, StumbleUpon, Squidoo, and LinkedIn.
Where does one start you ask? Have you heard the saying ‘Don’t put all your eggs in one basket?’ This is true with social media. Start with three networks. The top three currently are Twitter, Facebook, and LinkedIn. You can also use your blog to supplement these networks with valuable content. Be sure you take your time when creating your profiles. Provide your website links, use your keywords and provide a good bio. You can also have a social media expert help you with setting up your profiles for optimum results.
Social media will bring your brand to your target audience, you will interact with them and learn from them. Ask questions and you will see exactly what your customers are looking for. By being create and unique you will be off to a successful campaign.
The last part, and be sure not to skip it, is the analytics piece. You can use tools to measure your social media campaign. You need to see what is working and what needs adjustment. Analytics can take a lot out of your schedule but it is necessary. You can have your social media specialist create your analytic reports. A specialist can then offer suggestions on how to improve your current campaign.
Social media can change the way people see your business, it can get your name out there and improve or start your reputation management.
The only limit is your imagination.